Disease Mechanism Insight
Understand what’s happening inside the body—so your messaging hits deeper.
What it means
At the heart of every campaign is a disease—and understanding it is the key to speaking about it meaningfully. Disease mechanism insight can include understanding what’s happening at the cellular and molecular level, how a tumor grows and spreads, and how certain treatments work.
Why it matters
If you don’t fully grasp the science, it’s hard to confidently create, present, or critique content. This competency equips you with a rock-solid foundation in the biology of disease so you can move beyond buzzwords and make your work more impactful.
In practice, you’ll learn how to:
Explain how a disease may develop and evolve
Understand the physiology, genetics, and biochemical pathways involved
Connect mechanisms of action to patient outcomes
Ask sharper questions and challenge assumptions in strategic conversations
