Patient Journey Mapping
See clinical care from the inside—through the eyes of real people.
What it means
The patient journey is the timeline of cancer care: from symptom recognition to diagnosis, treatment, remission, or recurrence. This competency helps you understand not just the science of care, but the lived experience behind it.
Why it matters
Too many marketing campaigns or medical activities miss the mark because they focus only on the molecule. By understanding the full journey, you’ll craft messaging that connects emotionally, shows empathy, and reflects reality.
In practice, you’ll learn how to:
Follow the typical timelines and touchpoints of a patient’s treatment journey
Understand what HCPs, patients, and caregivers experience at each stage
Spot messaging opportunities and emotional inflection points
Build more human-centered strategy and creative
