Disease Mechanism Insight
Understand what’s happening inside the body—so your messaging hits deeper.
What it means
At the heart of every oncology campaign is a disease—and understanding it is the key to speaking about it meaningfully. Disease mechanism insight means knowing what’s happening at the cellular and molecular level, how tumors grow and spread, and how treatments work.
Why it matters
If you don’t fully grasp the science, it’s hard to confidently create, present, or critique content. This competency equips you with a rock-solid foundation in cancer biology so you can move beyond buzzwords and make your work more impactful—without needing a PhD.
In practice, you’ll learn how to:
Explain how cancer develops and evolves
Interpret endpoints like OS, PFS, ORR, and HR
Read survival curves and forest plots with ease
Spot what matters (and what doesn’t) in a publication or slide deck
