Omnichannel Engagement Strategy
Reach the right audience with the right message—everywhere it matters.
What it means
Omnichannel strategy is about delivering coordinated, data-informed messages across multiple touchpoints—whether that’s a field rep visit, an email campaign, a social post, a scientific congress, or a peer-reviewed journal. This competency helps you think like a strategist and communicate like a brand.
Why it matters
In today’s healthcare landscape, attention is fragmented—and audiences expect personalized, relevant interactions. Understanding how to map content across channels makes your ideas more effective, your campaigns more consistent, and your role more impactful.
In practice, you’ll learn how to:
Explain how cancer develops and evolves
Interpret endpoints like OS, PFS, ORR, and HR
Read survival curves and forest plots with ease
Spot what matters (and what doesn’t) in a publication or slide deck
