Patient Journey Mapping
See cancer care from the inside—through the eyes of real people.
What it means
The patient journey is the timeline of cancer care: from symptom recognition to diagnosis, treatment, remission, or recurrence. This competency helps you understand not just the science of care, but the lived experience behind it.
Why it matters
Too many campaigns miss the mark because they focus only on the molecule. By understanding the full journey, you’ll craft messaging that connects emotionally, shows empathy, and reflects reality.
In practice, you’ll learn how to:
Explain how cancer develops and evolves
Interpret endpoints like OS, PFS, ORR, and HR
Read survival curves and forest plots with ease
Spot what matters (and what doesn’t) in a publication or slide deck
