Science Series - Module 10
Learn to define promotional and non-promotional KPIs, integrate sales and digital metrics, build clear dashboards, and apply A/B or multivariate testing, so you can prove your impact and refine strategies continuously.
What you will learn
Defining promotional vs. non-promotional KPIs.
Integrating data sources: sales, digital, MSL calls, and HCP engagement scores.
Dashboard and visualization best practices for clear executive reporting.
Continuous optimization through A/B and multivariate testing.
Note: Module topics are subject to change
Coming Soon
Short lessons ~15mins
Interactive Content
Downloadable cheatsheets
6 lessons
1 hour 40 minutes
3 core competencies
Omnichannel Engagement Strategy
Scientific Storytelling
Patient Journey Mapping
