Science Series - Module 9
You’ll design integrated campaigns that blend print, digital, email, webinars, social media, microsites, apps, and virtual events – optimizing reach, frequency, and compliance across every touchpoint.
What you will learn
Traditional channels: print ads, journal supplements, direct mail, conference booths.
Digital channels: websites, email marketing, webinars, social media (compliance tips).
Microsites, mobile apps, and virtual advisory board platforms.
Optimizing channel mix, frequency, and sequencing.
Note: Module topics are subject to change
Coming Soon
Short lessons ~15mins
Interactive Content
Downloadable cheatsheets
6 lessons
1 hour 40 minutes
3 core competencies
Omnichannel Engagement Strategy
Scientific Storytelling
Patient Journey Mapping
