Science Series - Module 6
From launch through loss of exclusivity, this module shows you how to craft competitive landscapes, SWOT (strengths, weaknesses, opportunities, threats) analyses, positioning pillars, and strategic briefs, so your brand plans are differentiated and data-driven.
What you will learn
Brand life-cycle management: launch, growth, maturity, loss of exclusivity.
Market/competitive landscaping and SWOT analysis.
Crafting positioning and messaging pillars rooted in scientific rationale.
Building medical strategy briefs and roadmaps.
Note: Module topics are subject to change
Coming Soon
Short lessons ~15mins
Interactive Content
Downloadable cheatsheets
6 lessons
1 hour 35 minutes
3 core competencies
Patient Journey Mapping
Scientific Storytelling
Omnichannel Engagement Strategy
