Communication Series - Module 5
This module clarifies roles and workflows for MSLs, sales reps, medical information, and marketing; teaches KOL/DOL identification and advisory board planning; and explores field-force enablement, all to streamline your HCP outreach.
What you will learn
Roles & workflows: MSL vs. sales vs. medical information vs. marketing.
KOL identification, mapping, and relationship management.
Designing advisory boards, speaker programs, and virtual symposia.
Field-force enablement: call planning, training materials, and digital tools.
Note: Module topics are subject to change
Available upon enrollment
Short lessons ~15mins
Interactive Content
Downloadable cheatsheets
6 lessons
1 hour 30 minutes
3 core competencies
Patient Journey Mapping
Scientific Storytelling
Omnichannel Engagement Strategy
